Putting the consumer at the heart of product development is the focus of a new Consumer Sensory and Testing Suite. The suite of facilities includes sensory testing booths for consumer panelling, a seminar room for exploring consumer perceptions, benchmarking products and concept development and a test kitchen for developing new product concepts. In addition, at the Ulster Business School`s Belfast campus, The Academy Restaurant can offer industry `real meal` testing of consumer responses.
It is increasingly important for food companies that they identify and analyse the quality levers that effect shoppers and consumers choice before investing in expensive technology and product trials. This new Consumer Sensory and Testing Suite will provide access to a test kitchen, development chefs and the testing facilities.